will martin is a falmouth-based graphic design freelancer

my goal with the atrium was to investigate the role of 'physical' disciplines like interior design in extending a brand system beyond traditional graphic avenues like print and digital.

what if something like a piece of beautiful glassware or a consistent fabric choice could do as much to sell a brand's mood and values as their marketing and print material?

some of the motifs I found inspiration in were modernist architecture, rich autumnal colours, authentic materials like teak wood, porcelain, glass block, and jute fabric, film grain and motion blur, and the functional design of items like paper film tickets